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In Ontario’s competitive real estate market, standing out requires more than just a good listing — it demands smart, strategic marketing. One of the most effective tools? A well-designed real estate postcard.
Whether you’re announcing a Just Listed property, inviting buyers to an open house, or promoting your real estate brand, real estate postcards offer a tangible and direct way to stay in front of potential clients.
But creating effective mailers isn’t just about attractive design — choosing the standard postcard size and layout is essential. The standard postcard dimensions you select can impact cost, visibility, and how both your audience and Canada Post receive it.
In this guide, we’ll break down the most popular standard postcard measurements used in Ontario, explain which formats work best for different real estate goals, and offer tips to maximize your postcard’s impact.
Why Postcard Size Matters in Real Estate Marketing
Size affects everything — from mailing cost and visual impact to how your message is received. A postcard that’s too small may get lost in the shuffle, while one that’s too large could be unnecessarily expensive.
Finding the sweet spot is crucial to creating high-performing real estate postcards that strike a balance between design, functionality, and budget. Successful postcards should be:
- Eye-catching to grab attention in a mailbox
- Easy to mail using Canada Post
- Large enough for property images, headlines, and CTAs
- Professionally designed with clear branding
Most Common Standard Postcard Sizes in Ontario
Here are the four most widely used standard postcard dimensions in Ontario. These formats follow Canada Post rules and are commonly used in farming, branding, and listing campaigns.
1. 4” x 6” – Standard Size
Ideal for: Budget-friendly farming, quick updates, or Just Listed announcements.
Pros:
Cheapest to print and mail
Easy to produce in bulk
Cons:
Limited space for photos and copy
Canada Post: Qualifies for standard lettermail — a great starter standard postcard size for realtors entering direct mail.
2. 5” x 7” – Realtor Favorite
Ideal for: Showcasing 1–2 properties with strong visuals and branding.
Pros:
More space for layout
Higher visibility in the mailbox
Cons:
Slightly higher printing costs than 4×6
Canada Post: Fits within oversized lettermail — a popular standard postcard size with better impact.
3. 6” x 9” – High-Impact Marketing
Ideal for: Just Sold, Open House invites, or agent branding.
Pros:
Makes a bold impression
Great for testimonials, QR codes, and multiple listings
Cons:
Higher print and postage costs
Canada Post: Approved for direct mail — a powerful format among larger real estate postcards.
4. 6” x 11” – Oversized Attention-Grabber
Ideal for: Luxury properties and prestige branding.
Pros:
Highly visible and upscale
Perfect for exclusive marketing
Cons:
Highest printing and mailing cost
Canada Post: Considered oversized — ideal for luxury-focused real estate postcards.
Best Practices for Choosing the Right Postcard Size
Ontario agents should weigh the following when selecting standard postcard dimensions:
1. Define Your Campaign Goal
- Just Listed / Just Sold → 4×6 or 5×7
- Branding or Open House → 6×9
- Luxury marketing → 6×11
2. Factor in Budget and Frequency
Smaller standard postcard sizes are better for frequent farming; larger ones suit seasonal or targeted promotions.
3. Think About Layout Space
Larger standard postcard dimensions provide room for:
- Multiple images
- Bold calls-to-action
- Realtor contact info and logos
- QR codes to listings
If you’re coordinating your postcards with signage for a consistent campaign, explore Real estate sign design Ontario to ensure your print materials work together effectively.
4. Follow Canada Post Guidelines
Ensure your standard postcard size meets mailing regulations. Oversized mailers cost more but often bring more engagement.
Partner with TopRealtorShop.ca for help designing, printing, and mailing postcards that meet all standard postcard size requirements.
How Ontario Agents Can Use Postcard Sizes Strategically
Ontario’s diverse real estate market ranges from Toronto condos to cottage-country retreats. Tailor your standard postcard dimensions to match your audience:
Urban Markets (Toronto, Ottawa)
Use 5×7 or 6×9 formats to stand out in competitive, high-value areas.
Suburban & Rural Regions
Stick with 4×6 or 6×9 — effective for farming and consistent branding.
Tips to Increase Engagement with Real Estate Postcards
- Add QR codes linking to virtual tours
- Use local language like “Sold in Your Area!”
- Always include headshots and clear contact info
- Offer time-sensitive promos (e.g., Free Home Evaluation)
Conclusion
Even in a digital world, printed real estate postcards remain a top marketing tool. Choosing the right standard postcard size can boost visibility, lower costs, and improve campaign results.
By understanding standard postcard dimensions, Ontario agents can design campaigns that convert — whether you’re selling townhomes in Ottawa or luxury homes in Mississauga. When your format matches your goal, every mailer works harder for your brand.
Ready to Print Real Estate Postcards in Ontario?
TopRealtorShop.ca offers:
Standard & custom postcard printing
Canada-wide delivery
Design support with optimized standard postcard dimensions and real estate brandingard postcard dimensions and real estate branding
